For a few years now I have been researching real estate marketing in different parts of the world, mainly Australia, New Zealand and the USA. I lived in Australia during 2010 and during that time my eyes were opened to an exciting new medium being used which was HD Videos of properties for sale. Each video made me feel like I was watching a movie trailer they were put together so well with the realtor acting in them and doing voice over tours through the home. It made me feel something each time I saw one. It sparked emotion from me. As a real estate photographer myself It made me realize that the market was morphing into a whole new way of doing things and it was only a matter of time before everyone was needing videos to sell their homes. It kick started me into learning a whole new industry to bring back to Canada with me.

Back in Canada statistics show that over 50% of households Canada wide have at least one computer and 75% of households living within 300km of the US border have computers connected to the internet. This is an incredible statistic for Real Estate marketing online. Not to mention almost everyone’s cell phones have data plans and full internet access on the go!! This is so exciting to know that almost everyone looking for a new home today turns to the internet as their first choice. Why leave the house to grab a magazine or newspaper where the news is already old by the time it hits the shelf? The internet is live, instantly giving more details than any newspaper or magazine could ever give. Now I’m not saying that magazines are done with because it’s nice to have one in your hands sometimes, but they cannot show you one thing that the internet can….High Definition Video.

Most companies that are providing HD Video service in the USA and Australia are charging between $300-$700 for a video depending on which package you select. The problem associated with video is that it’s time consuming to create and that will never change. Time equals money and nobody wants to work for free and also no realtor wants to fork out their entire marketing budget on a single video especially during uncertain times where the market is stale in homes above 1M+. Video is not everything but when combined with quality images for web and print, it’s the best possible marketing dollars a realtor can get in my opinion.

I wanted to add HD Videos to my list of services naturally so I made the jump and purchased new equipment necessary to capture amazing shots. For the last year I have been practicing and learning the new software associated with video editing. I have been watching countless videos from other companies and learning what NOT to do and what was very effective in my opinion. I have come up with a format in which I believe is a perfect balance of everything positive I have seen online and will fit into most marketing budgets.

My 2-3 minute video format combines an intro showcasing the surrounding lifestyle attractions and amenities followed by an on camera introduction to the property by the realtor who then leads you into a tour of the home key features with voice overs done also by the realtor all scripted by Showcase Photography and the realtor together. The video ends with the realtor on screen thanking you for watching and welcomes you to contact for more info. This whole video is paired to motivational music which helps to create the mood you’re wanting. I have read studies that show people are bored after 2.5 minutes of watching a video and I can’t agree more as does hollywood where the average movie trailer is 2 minutes long. This I feel also is the right amount of time to get the viewer excited and hold their attention for the entire ride!!

If you would like more information on how we can do a video for one of your listings, please contact us for a quote.

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